Old Khaki Denim Narrative
Brand
https://www.oldkhaki.co.za/im-denim-1
Creative Direction
@TebogoMahange and @iam_tino
Strategy
@ThatTypeOfMoose
Influencers
@TeboMahange, @Thatcoffeebeangirl, @Aluve_N, @Jay_Teja, @ShelleyMokoena, @Keneilwe_Mothoa
THE EVERYDAYPEOPLESTORIES BRAND TEAM WAS GIVEN THE OPPORTUNITY TO COLLABORATE WITH OLD KHAKI. WHEN WE WERE ORIGINALLY APPROACHED TO TAKE ON THIS CAMPAIGN, THE BRAND ASKED US TO SHOOT INDIVIDUALS WHO ARE INSPIRING, AUTHENTIC, LOVE DENIM AND WHAT IT REPRESENTS. THE IDEA WAS TO ASK EACH - WHAT DENIM MEANS TO THEM. THE ORIGINAL IDEA SPOKE TO US IN A GOOD WAY AS DENIM HAS ROOTS DATING BACK TO THE 1800’S. HOWEVER WE DECIDED TO TAKE IT A STEP FURTHER BY FINDING EVERYDAYPEOPLESTORIES SIBLING BOND LIKE FRIENDSHIPS TO SHARE THE OLD KHAKI DENIM NARRATIVE FOR THE LAUNCH OF OLD KHAKI #IMDENIM. IT GOES WITHOUT SAYING, A SIBLING BOND MAY JUST BE ONE OF THE LONGEST AND STRONGEST RELATIONSHIPS OF YOUR LIFE. USING OLD KHAKI’S DENIM COLLECTION TO SHOWCASE THAT NARRATIVE, WE HOPE YOU TAKE THE TIME OUT TO GET TO KNOW THE BRAND THAT BELIEVES IN THE POWER OF AUTHENTICITY AND THE FREEDOM OF DENIM AND #UNRESTRICTED LIVING.
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