Maison Château Rouge is for Paris: a neighborhood where African migrants have settled – not just residentially but also commercially. Maison-Château Rouge were originally founded as a social enterprise in Paris, with the belief that they wanted to help restore respect and credibility to their area of the city, one that had been traditionally underappreciated. The label was founded by Youssouf Fofana, his brother Mamadou Fofana and Dararith Pach. It all started with a juice. Yes, you read that right. The trio’s vision is to identify start-ups in Senegal and help them to become profitable businesses and enter the European market.